The birth of the Indian Premier League (IPL), and the subsequent success of other sporting leagues, made broadcast rights only more lucrative. In 2018, that figure rose Rs 6138 crores. ![]() In 2012, the Star group paid Rs 3851 crores to air cricket matches played in India. That watershed moment opened the floodgates through which serious money kept flowing into the BCCI coffers via the sale of rights to broadcast cricket matches in India. All that changed in 1993 when Mark Mascarenhas, the head of a production company called WorldTel, offered the BCCI a mind-boggling $600,000 to acquire the rights to broadcast the India-England cricket series. In the pre-liberalisation years, DD had a monopoly on broadcasting, so the BCCI had no choice but to pay up. ![]() But there was a time, not so long ago, that the BCCI had to pay Doordarshan (DD) Rs five lakh for broadcasts of cricket matches. It is a fact well-known today that cricket broadcasting rights are the biggest source of revenue for the Board of Control for Cricket (BCCI) in India.
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